How a love for animals became a mission to transform pet care across Australia
In 2011, our founder Emma brought home a severely matted, underweight terrier mix from a shelter in rural New South Wales. Charlie had clearly been neglected, and the local groomers weren't equipped to handle his anxiety and fear of being touched.
That experience sparked a realisation: there had to be a better way. A way to care for animals that acknowledged their emotional needs alongside their physical ones. A place where every pet, regardless of their history or temperament, could feel safe and understood.
Emma spent the next three years studying animal behaviour, training under experienced veterinary nurses, and learning grooming techniques from masters in the field. In 2014, twinkle-slip opened its doors in a small studio in Surry Hills.
Today, we've grown into a full-service facility serving thousands of families across greater Sydney. But our philosophy hasn't changed: every animal deserves patience, understanding, and genuine care from people who've dedicated their lives to animal welfare.
Every decision we make starts with one question: what's best for the animal? Not what's fastest, not what's most profitable. What will make this pet feel safe and cared for?
Anxious pets need extra time. Senior animals need gentler handling. We never rush. If a grooming session needs to span two visits, that's perfectly fine with us.
Your pet is family, and so are you. We maintain open communication, send updates and photos, and always welcome questions and special requests.
We don't hire people who simply want a job. We seek out individuals who light up when they see a wagging tail, who instinctively kneel down to greet every dog they meet, who understand the quiet satisfaction of earning an anxious cat's trust.
Every team member completes extensive training in animal behaviour, first aid, and breed-specific care requirements. But more importantly, they bring a natural empathy that can't be taught.
We'd love to meet you and your pet. Schedule a tour of our facility, or simply drop by during business hours to see how we operate.
Get In TouchLocated in a purpose-built space in Sydney's inner west, our facility was designed with animal comfort as the primary consideration. Separate zones for dogs and cats minimise stress. Sound-absorbing materials keep noise levels calm. Natural light floods every room.
The outdoor play areas feature artificial grass that's gentle on paws and easy to sanitise. Our boarding suites each have their own ventilation system to prevent the spread of airborne pathogens. Every surface is cleaned with pet-safe, hospital-grade disinfectants between guests.
Book your pet's first appointment and see why thousands of Australian families trust us with their beloved companions.
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